Star wars Mission Fleet Vehicles
As part of their strategy to distinguish the kid’s toy segment of their market from the products created specifically as collectibles, Hasbro have introduced their new Mission Fleet vehicle and figure range. These products are designed for kids aged 4 years and up – they come with 2.5-inch scale figures and action/play features including firing missiles. Despite being aimed at the younger market, I have to admit to quite liking the dramatic graphics on the packaging.
Check them out from Toyco, on TheMarket.com (affiliate links):