Did You Know…? Kellogg’s Cereal and Star Wars
Did you know… that the relationship between Kellogg’s breakfast cereals and Star Wars in New Zealand goes back to 1984? A Return of the Jedi promotion and competition kicked off a decades-long partnership that has seen Star Wars branding on many different breakfast foods, including even a unique “Star Wars” cereal.
Along the way, the marketing campaigns have spawned a number of Star Wars collectible sticker sets, packaging materials, and even free novelty items like lightsaber spoons.
Read more about the history of Kellogg’s Star Wars products in NZ:
- Kellogg’s Cornflakes Star Wars Stickers (1984)
- Kellogg’s Revenge of the Sith Promotions (2005), coming soon
- Kellogg’s Star Wars Cereal (2016)
- Kellogg’s Star Wars Cereal (2016/2017)
- All SWNZ Kellogg’s articles
You can read more about the Star Wars cards and stickers in New Zealand in the new SWNZ guide book:
SWNZ Guide To Star Wars Collectible Cards and Stickers New Zealand 1977–1997
A comprehensive guide for collectors and fans of Star Wars trading cards and collectible stickers, and their associated advertising materials and ephemera, that were released specifically in New Zealand during the Original Trilogy and Special Edition eras (1977-1997).
New Zealand/Australia:
https://www.amazon.com.au/dp/B0CW19DNX8?binding=paperback
United States (affiliate link):
https://amzn.to/4qnEJ3I
United Kingdom:
https://www.amazon.co.uk/dp/B0CW19DNX8?binding=paperback
Rest of the World:
Search SWNZ Guide on your local Amazon site.
